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Codestack Studio
Launching a white-label SaaS platform in 6 weeks instead of 6 months
Draft — figures illustrative pending customer approval
Industry
SaaS / Developer tools
Region
Northern Europe
Team
6 engineers, pre-Series A
6 wks
Time to launch
+35pp
Margin improvement
0h/wk
Infra engineering
12
Clients onboarded
01
The challenge
- Needed to offer a hosted platform for their clients' internal apps, but couldn't justify 4-6 months of platform engineering before launch.
- Evaluated Heroku and Render but neither offered white-labeling — clients would see someone else's brand on the billing page.
- Worried about the cost trajectory of per-dyno pricing scaling with client growth.
02
The solution
- Deployed Boottify on a reserved GKE cluster, fully rebranded as codestack.cloud.
- Used Boottify's multi-tenant dashboard to give each client an isolated namespace with its own OAuth and logo.
- Moved to flat per-node pricing, decoupling revenue growth from infrastructure bill.
03
The outcome
- Shipped the white-label platform in 6 weeks instead of the 6 months a from-scratch build would have required.
- Pricing margin improved from ~35% on Heroku-equivalent to ~70% on their own cluster.
- Zero engineering time spent on infra work in the 90 days since launch.
“White-label branding was a game changer. Our clients see our platform, not some third-party tool. Exactly what we needed.”
— Jonas K., Founder, Codestack Studio